At a time of digital transformation, companies and organizations have to become agile versus being passive. They need to test and learn. They need to be able to change and adapt rapidly. They need to know how to get out of their comfort zone. Notions that are completely new to companies that are on their market for many many years… but actually those are notions that startups are dealing with on a daily basis.
This is the reason why I wanted to share this infographics so we can learn from others’ #fails then.
From my experience, I would re-order a little bit and I would say that common mistakes from companies who are willing to embrace digital transformation are:
#1 Building something nobody wants. Be sure to listen to the market, to collect datas and survey your prospects and customers to know and understand what their business needs are.
#2 Hiring Poorly. Digital transformation requires new set of skills and mindset. Are you sure you have the right skills in your team and organization? It’s not about getting rid of your current people. But have you assessed their skills and are you giving them the opportunity to learn and acquire new skills? Have you considered to hire fresh new “brains” and competencies so your team is empowered with diversity?
- Good reading from Business Insider: Diverse companies see higher profit and have better focus — here’s why
#3 Lack of Focus. As you have limited resources as an entrepreneur (few contributors, no money) you learn to focus on what really matters and what truly has an impact for your business. You can’t drive several battles at the same time. That’s pretty much the same for bigger companies at an organization/department level. No need to launch several projects at the time. Let’s focus on the one you think is the good one, be result-driven to make it a success. Then delegate and move to the next project. If you want to do everything at once you will end up doing nothing good…
#4 Fail to execute Sales & Marketing. Oh my gosh, this one is so true… excellence in execution is mandatory! Be clear on who is doing what by when. Keep track of progress.
#5 Failing To Ask For Help. Startuppers usually are comfortable with asking help as they have limited resources. This is not the case of people working at bigger companies as they think they have everything they need around them. Asking for help is then wrongly considered by individual contributors as a sign of weakness or a lack of professionalism. I would personally extend this mistake to a fail to communicate. Communication and transparency within a company, an organization and a team is critical. Let’s talk about what you’re doing, what you want to achieve and how, what your road blockers are… the more you share with your team, with the different stakeholders and your external partners, the more you’ll get from them. This is the power of collaboration, what we also call collective knowledge and shared intelligence.
#6 Ignoring Social Media. Did you know we are in the 21st century? Printed infomercial is kind of… useless. There was the Invention Of Writing and then the Invention Of Printing. Now this is the time of Digital with new ways of touching people, talking to with them, relaying information and selling. It’s time for digital marketing and social selling. Why? Become the buyer’s journey has changed:
- 65% of B2B buyers use social media to learn about brands, products, or services
- 57% of the buyer’s journey is complete before ever reaching a seller
So we need to go where our customers are, to use the same tools and the same language to win their heart and mind.